There are so many platforms to get your message across these days, so do you even need a website? It is my opinion that you absolutely MUST!

I know you spend time creating captivating content on Facebook, Instagram, Tiktok! YouTube, Google Business Pages, Pinterest! I could go on because there are more! But all these places are where you might interrupt your customers and make them pay attention to your business. However, the social media pages are not where the customer can find out all about you. This is why I say you still need a website – even if it’s only a free website.

Your website is a place you control, you can decide what’s on there. Think of it as a brochure for your services or products. You can provide background information that makes you stand out from the crowd and you’re not at the whim of someone else’s programme. Facebook can suddenly delete all the business pages if they wanted, and what could you do? Absolutely nothing.

You have your followers on these platforms but do you even know if they see your content, let alone engage and buy your product! If you obtain their email addresses (in a GDPR compliant way!) then you will always have that information and you can send targeted emails.

There are so many drag and drop style website design programmes out there, Wix or WordPress to name a couple, that you don’t need HTML skills to create your own. Or you can use a virtual assistant to help you get started. When I work with a customer, I make sure they know how to do the basic edits so that you are not reliant on someone else. There is nothing worse than creating a special offer on the website and then not being able to change it because the designer is away. You need absolute control over your domain.

Do you agree that there is still room for a website in this modern age?