Stopping marketing to save money is like stopping the clock to save time… Henry Ford

In these strange times with businesses being forced to close, it might seem like the most sensible thing to shut down and stop marketing. And although your business may not be making any money right now, the best thing you can be doing for your business future is to prepare for when you can re-open.

Henry Ford wrote “to stop advertising to save money is like stopping a watch to save time” and I have to agree. I think now is the best time to be keeping your social media content relevant and reminding your customers that you are still around. Lots of people are working from home and looking to support small businesses, but they won’t necessarily know that your business is there if they don’t get a post from you every now and then. That’s why it is important to educate people about the services or product you have so that when the time comes for your business to re-open, they know exactly where they are going to go.

Now I don’t propose that I have the definitive rule book on what to post, how to engage your customer etc etc as every business is different and the platforms continue to evolve. But you can still keep in people’s newsfeed with any type of post. You can check out some of my top tips for social media management here

Now, having enough time to devote to social media marketing is another topic altogether. If you find you don’t have time, your social media is something that you can outsource to a virtual assistant. I work with clients with different requirements and different boundaries so you can set me to work in exactly the way that works for your personality and your business. One client has full control of what I publish, and another allows me to post what I think is a good fit for their business but they answer any questions or comments that my posts elicit. And yet another leaves me to do it all.

If you value your time, we can discuss the best way for me to support your business. Contact me at to set up a discovery call.

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